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Steed's Cars - Model Cars
The website Projectworldtoys presents interesting information about the Corgi model.
Gift Set 40

Manufactured in the UK
Playcraft Ltd., Swansea, South Wales

launched January 1966, sold between 1966 - 1969
list price: 16/9d 
While John Steed always drove a green Bentley in the series, the original Corgi set however contained a red vintage Bentley, although the gift box portrayed the racing green vintage Bentley model. Around 112,000 boxes were sold in the year 1966.

It also contained a white (instead of powder blue) Lotus Elan 2, two figures, one of them John Steed seated at the steer of the Bentley. He's wearing a grey suit with a grey bowler hat, and Mrs. Peel wears a white dress; the box also contained three little plastic brollies.
Advert from Corgi Catalogue 1967/1968

The Avengers - Vintage Bentley
Year: 1998
The set contains a green vintage Bentley and a white metal John Steed figure wearing a grey suit with a grey bowler hat, and a black umbrella.
Photos of the box, the Bentley and the Steed figure on site toyzphoto.com
According to The Avengers Fanzine "Stay Tuned" (Volume 3, Issue1, Page,8) around 190,000 sets were sold.